- Filed under: Truck, Marketing/Advertising, Videos, Chevrolet, Ford
Chevrolet continues its onslaught of Super Bowl ads released before this Sunday's big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday.
Today's commercial, entitled "2012," stars the Chevrolet Silverado in a post-apocalyptic world. In this ad, Chevy reminds us of its oft-repeated statistic that its trucks are the longest lasting, most dependable trucks on the road, and it does so by imagining that the Mayans were right and that 2012 is our last year on Earth.
It's a well-done spot with lots of fun things to focus on - we're even amused by the soundtrack, which isn't what we'd immediately expect to hear as the backing music following life after an Extinction Level Event.
Follow the jump to view the end of the world through Chevy's eyes.Continue reading Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad
Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad originally appeared on Autoblog on Fri, 03 Feb 2012 10:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Hybrid, Etc., Marketing/Advertising, Videos, Hatchback, Chevrolet, Electric
Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet is jumping in with a whole new spot for the Volt. The General Motors plug-in hybrid has been struggling to make sales headway for a number of reasons, including a now-closed government investigation into the vehicle's safety. With negative press at its peak in January, Volt sales took a nosedive last month - GM managed to move a paltry 603 units. With some Chevy dealers refusing their allocations, the automaker is understandably keen to put the spurs to Volt sales. This Super Bowl ad features a host of very curious aliens attempting to comprehend the science behind the propulsion system in the Chevrolet Volt.
It would seem GM believes buyers are being scared off from the Volt because they simply don't understand the mechanicals in the plug-in hybrid. If that's the case, this new commercial should help clear up any mysteries surrounding the vehicle. Hit the jump to see E.T. in action for yourself.Continue reading Chevy turns to aliens to pitch Volt in Super Bowl ad
Chevy turns to aliens to pitch Volt in Super Bowl ad originally appeared on Autoblog on Thu, 02 Feb 2012 13:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Motorsports, Sedan, Chevrolet, UK, Racing
If you, like us, were wondering how MG managed to snag Jason Plato away from Chevrolet in the British Touring Car Championship, well you had good reason to wonder. The racecar driver and Fifth Gear co-host had, after all, driven the factory-backed team to both titles in 2010 and landed himself third and his team second just this past season. But you can wonder no more, as the latest news from the BTCC paddock is that Chevrolet has withdrawn from the popular saloon racing series.
The news arrives as a bit of a surprise coming from the front-running team, particularly at a time when the grid has expanded enormously in the past couple of seasons. The reason? According to Autosport, Chevrolet wants to focus its energies on the World Touring Car Championship, where the same outfit RML that ran the BTCC team fields similar Cruze touring cars - driven by Yvan Muller, Rob Huff and Alain Menu - with considerable success: The RML Chevrolet team has claimed both the drivers' and constructors' titles for the past two seasons running, making it something like the Red Bull Racing of touring cars.
A longtime competitor in the BTCC, RML reportedly hopes it won't be long before it is back on the grid in the British series, and given that most of the cars in the championship are fielded by privateer teams, we wouldn't be surprised to see them return as early as next year. In the meantime, General Motors will be well represented in the series by Vauxhall.Chevrolet pulls out of British Touring Car Championship originally appeared on Autoblog on Thu, 02 Feb 2012 08:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Budget, Sedan, Marketing/Advertising, Videos, Hatchback, Chevrolet
The Chevrolet Sonic has been busy lately - taking part in a host of adventurous activities like sky diving, bungee jumping, kickflipping, and making a music video. We've seen snippets of a lot of the extreme sports activities the Sonic hatch has been involved in, but we have yet to see the music video for OK Go and its song "Needing/Getting." Chevy has just released a teaser to whet our appetites, however, as well as its latest full-length Sonic ad for the Super Bowl, both of which you can view after the jump.
The 60-second extreme sports spot is part of an onslaught of seven ads that Chevrolet will run before and during the game, and at least four of the brand's ads will be devoted to the Sonic. Follow the jump to check out the new spot called "Stunt Anthem," and if you like the song in the ad - The Fun's "We Are Young" - you can download it here.
Continue reading Chevy Sonic teases Ok Go music video and extreme sports ads for Super Bowl
Chevy Sonic teases Ok Go music video and extreme sports ads for Super Bowl originally appeared on Autoblog on Tue, 31 Jan 2012 16:57:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Podcasts, Government/Legal, Plants/Manufacturing, Audi, BMW, Chevrolet, Dodge, Ford, Mazda, Diesel
BMW M goes Diesel, Ford Focus fleet sales numbers, California 2025 green car mandate
Episode #267 of the Autoblog Podcast is here with Chris, Dan, Zach and Chris Paukert this week. Topics include the addition of diesel-powered BMW M models overseas, the surprisingly high fleet sales figure for the Ford Focus, and a new green car mandate coming out of California. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #267:
BMW M goes diesel
Ford Focus loads up on fleet sales
California pushing for more green cars by 2025
In the Autoblog Garage
2012 Mazda3 Skyactiv
2012 Chevrolet Silverado 1500 Crew Cab
2012 Audi A4
2012 Dodge Durango Citadel
Hosts: Dan Roth, Chris Shunk, Chris Paukert, Zach Bowman
Runtime: 01:15:33
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Continue reading Autoblog Podcast #267
Autoblog Podcast #267 originally appeared on Autoblog on Tue, 31 Jan 2012 16:45:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Hybrid, Government/Legal, Hatchback, Chevrolet, GM, Electric
In the wake of last week's bruising hearing on Capitol Hill about the safety of the Chevrolet Volt (which itself followed an investigation by the National Highway Traffic Safety Administration that concluded plug-in vehicles do not "pose a greater risk of fire than gasoline-powered vehicles") former General Motors Vice Chairman Bob Lutz has written a column for Forbes that strikes back against the media (especially conservatives) who are attacking the car he thought would be one of his most important legacies.
Politicians and members of the media on the right, from Mitt Romney to Neil Cavuto, have talked smack about the Volt, and Lutz says this "has attracted my attention and ire." In typical Lutz fashion, he doesn't mince words, writing:
The Oscar for totally irresponsible journalism has to go to The O'Reilly Factor on Fox News, with, as its key guest, Lou Dobbs. Amid much jocular yukking, the Volt was depicted as a typical federal failure. ... Boiled down to the subtext, Dobbs' message was this: "All Volts catch fire, and therefore all Volts have been recalled." That simply isn't the case. ...
To top it off, these two media pros lamented the fact that the same government that had forced GM to produce the Volt was now extending $7,500 tax credits towards its purchase, thus squandering even more of "our taxpayer" dollars on this failed Socialist-collectivist flop. Truth? The $7,500 tax credit was enacted under the Bush administration!
Don't let Lutz's words make you think he's taking a left/liberal stance. He's still a self-declared "conservative Republican" who hates that right-wing talking heads are spiraling downward into this sort of "deliberate misstatement of facts." They "have managed to make me embarrassed to describe myself as a conservative," he writes, adding, "Let's leave the 'invention of facts' to the left-wing climate-change alarmists." There - that should offend pretty much everyone who's not in the dead political center.Bob Lutz: Hey right-wingers, stop attacking Chevy Volt originally appeared on Autoblog on Tue, 31 Jan 2012 15:31:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Car Buying, Classics, Etc., Audi, Buick, Chevrolet, Dodge, Ford, Jeep, Nissan, Porsche, Volkswagen
The world would be considerably less entertaining if we could all predict the future. Even so, the classic car gurus at Hagerty Insurance have cast a few chicken bones in an attempt to figure out which vehicles produced today might eventually turn collectible.
The company restricted entrants to hardware with a price tag of less than $100,000, so the list isn't populated with too many wild exotics. While vehicles like the Nissan GT-R Black Edition, Ford Mustang Boss 302 Laguna Seca Edition, Chevrolet Camaro ZL1 and Porsche 911 are low-hanging fruit, the list also featured a few surprises.
For starters, it begins with none other than the mighty Buick Regal GS. Hagerty says the vehicle is a win because it's the first Buick with a manual transmission since the fall of the Holy Roman Empire. The Fiat 500 Abarth also makes an appearance alongside an even hotter hatch, the Volkswagen Golf R. Of course, we're simply thrilled to see the sinister Audi TT RS make a showing. Hit the jump for the full list or view each vehicle in our gallery above.Continue reading Hagerty predicts this year's future classics
Hagerty predicts this year's future classics originally appeared on Autoblog on Mon, 30 Jan 2012 18:59:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Car Buying, Etc., Chevrolet, Ford, Honda, Toyota
Today's vehicles are more powerful, more efficient and safer than ever before. In fact, today's car buyer would be hard pressed to spend his or her money on a genuinely bad vehicle. But those overall improvements may have also led consumers to believe there are no real differences between the various products offered by the world's major automakers. According to the Consumer Reports 2012 Car-Brand Perception Survey, Toyota, Ford, Honda and Chevrolet have all seen their scores drop by double digits compared to last year.
The survey asks consumers to rate brands across seven categories. Consumer Reports says that by combining those categories, the organization can get a handle on how each brand is perceived in the marketplace.
This year, Toyota continued to lead in the survey, though its persistent recalls saw the brand's perception fall by 17 points this year. Ford, Honda and BMW all saw their perception scores plummet more than 20 points. The results may indicate consumers are seeing fewer differences between automakers as products continue to improve. While that's good news for smaller automakers like Hyundai, Kia and Subaru, larger names in the industry should be worried. Head over to Consumer Reports for the full report.Consumer Reports survey suggests buyers don't see differences between car companies originally appeared on Autoblog on Sun, 29 Jan 2012 19:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Marketing/Advertising, Chevrolet
Chevrolet has purchased seven spots.
It's the two-minute warning in terms of Super Bowl advertising and Chevrolet still has some ground to cover. General Motors' largest brand is still mulling its advertising lineup with less than two weeks remaining until the New York Giants and New England Patriots meet in the big game.
Chevrolet has purchased seven spots. Exactly which vehicles will be featured and at what times is still stirring healthy debate at GM headquarters.
"Every day, we're changing the spots of what's running where," said Chris Perry, Chevrolet's vice president of global marketing and strategy. "We're probably going to push it to the end."
That comes Tuesday, Jan. 31 when NBC wants final decisions. Click past the jump to continue reading.Continue reading A sneak peek at Chevrolet's plan for the Super Bowl
A sneak peek at Chevrolet's plan for the Super Bowl originally appeared on Autoblog on Fri, 27 Jan 2012 19:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Etc., Chevrolet
At the Washington Auto Show today, Chevrolet introduced a sticker.
Okay, the new Ecologic environmental labels that will be coming to all new Chevy vehicles - starting with the 2013 Sonic - is a lot more than just an adhesive piece of paper. Last year, the EPA revamped its mileage stickers, and GM has realized that many people like more information about the environmental impact of the vehicle they may be buying. GM North America President Mark Reuss said at the show that, "Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so." This is why the information on the labels will be verified by the independent organization Two Tomorrows. The label campaign will be backed up with a website that includes "more information on the audit process and environmental features for each vehicle with an Ecologic label."
What's on the labels? Information about the car from its time "before," "on" and "after" the road. This means that environmentally friendly steps that GM uses in the manufacturing process (before), steps taken to improve fuel economy (on) and information on how much of the vehicle can be recycled at the end of its life (after). You can see a detailed example of the Sonic sticker by clicking on the picture above. Since Ecologic is going to be on all Chevy models, we'll admit we're interested to see how GM finds the eco side of the Camaro ZL1.Continue reading Chevrolet introduces new Ecologic window sticker, coming first to Sonic
Chevrolet introduces new Ecologic window sticker, coming first to Sonic originally appeared on Autoblog on Fri, 27 Jan 2012 17:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Sedan, Etc., Government/Legal, Videos, Work, Chevrolet, Canada
Two taxi drivers in Toronto recently found themselves on the wrong side of the law after officers stopped the duo for illegal "stunt driving." The drivers had their Chevrolet Impala taxis impounded and their licenses revoked for seven days after officers busted the two street racing early on the evening of January 25. The Toronto police haven't released any details about what spurred the two to show down on Younge Street, Canada's longest, or the drivers' ages. In addition, their employers are keeping their mouths shut about whether or not the duo will continue to have jobs after their mandatory license suspension lifts in a week.
According to our neighbors to the north, Younge Street once had a bustling street racing scene. Regardless of whether these two were settling an old score or just horsing around, running light to light near the crowded Dundas Square area is a recipe for disaster. Hit the jump to check out a video of the news report for yourself.Continue reading Ontario seizes pair of taxi cabs for street racing
Ontario seizes pair of taxi cabs for street racing originally appeared on Autoblog on Thu, 26 Jan 2012 16:58:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Sedan, Safety, Videos, Chevrolet, Volvo, Luxury
The 2012 Volvo S60 isn't likely to be mentioned in the same breath as the 2012 Chevrolet Camaro, but these two cars share a unique distinction. No, Volvo has not made a mid-year change to rear-wheel drive and V8 power, but it is joining the Camaro as a crash test ace. The National Highway Traffic Safety Administration cranked up its crash-test rigor in 2011, and the Camaro has been the only car to completely ace all of the revised tests' categories. Until now.
The 2012 Volvo S60 demonstrates the brand's long held reputation for safety by becoming the second car to return perfect ratings in every category of NHTSA crash testing. That means this premium Swedish sedan stands up to a 35 mph frontal collision, 38.5 mph side-impact, and 20 mph simulation of a side crash into a pole better than other vehicles NHTSA has run through its gauntlet. There are a lot of vehicles out there with five-star ratings for this test or that, but only the Camaro and S60 have registered five stars in every evaluation, so far. Check out the videos of the tests, posted after the jump.Continue reading Volvo S60 becomes second car to ace all NHTSA safety tests [w/video]
Volvo S60 becomes second car to ace all NHTSA safety tests [w/video] originally appeared on Autoblog on Thu, 26 Jan 2012 15:32:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Budget, Sedan, Chevrolet, Design/Style
If you think the Chevrolet Sonic sedan looks a bit abbreviated now, you should have seen it before General Motors stretched the vehicle. Take a good look at the spec sheets for the Sonic hatch and Sonic sedan, and you'll likely notice the four-door is over a foot longer than its twin. According to Automotive News, GM felt that early design attempts at the sedan bodystyle were too stubby looking. While the four-door was always intended to be somewhat longer than the hatch, designers rolled in additional space in the vehicle's rump to help situate the vehicle's proportions.
All told, the Sonic sedan is a whopping 14.1 inches longer than the Sonic hatchback, and nearly all of that length is in the trunk area. That gives the Sonic Sedan 14 cubic-feet of cargo area, just 1.4 cubes less than the significantly larger Chevrolet Cruze.Chevy stretched Sonic sedan because it looked funny originally appeared on Autoblog on Wed, 25 Jan 2012 16:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Coupe, Performance, Videos, Cadillac, Chevrolet
One rear-drive coupe with over 500 horsepower would be enough for most automakers. But not General Motors. The biggest of the Detroit automakers just couldn't get by with what some rivals would put on a showroom turntable with more flood-lights than an ATF raid. That's why it makes the Chevrolet Corvette Z06 and ZR1, the Camaro ZL1 and the Cadillac CTS-V. (And that's before we get into overseas products like the Holden Commodore GTS/Vauxhall VXR8.)
The question is, which one is best for burnouts? To bring us one step closer to the answer we all crave, our compatriots over at Inside Line took two such 500+hp GM super-coupes - the Z06 Centennial Edition and the CTS-V Coupe - down to the Streets of Willow for the fifth installment of their Burnout Super Test.
So, which of the General's eight-cylinder muscle machines laid down the longest strip of rubber? We won't spoil it for you, so follow the jump to watch the video clip and the link for the full article.Continue reading Chevy Corvette Z06 Centennial goes head-to-head with Cadillac CTS-V Coupe in Burnout Super Test
Chevy Corvette Z06 Centennial goes head-to-head with Cadillac CTS-V Coupe in Burnout Super Test originally appeared on Autoblog on Wed, 25 Jan 2012 15:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments - Filed under: Hybrid, Government/Legal, Safety, Hatchback, Chevrolet, Electric
What a surprise. Today's Congressional hearing over the Chevrolet Volt fire and the resulting investigation by the National Highway Traffic Safety Administration turned out to be contentious.
The hearing took place in the Committee on Oversight and Government Reform's Subcommittee on Regulatory Affairs, Stimulus Oversight and Government Spending. Just from the title of the event - "Volt Vehicle Fire: What did NHTSA Know and When Did They Know It?" - it was plain to see that chairman Darrell Issa was not looking to mess around. Issa had General Motors CEO Dan Akerson, NHTSA Administrator David Strickland and John German (Senior Fellow and Program Director at the International Council on Clean Transportation) at his disposal, but he clearly didn't always like what they had to say. Issa and other Republicans questioned the "unnatural relationship" between the Obama Administration and GM as well as why it took NHTSA so many months to reveal the fire in November when it happened in June.
GM's Akerson stood up for the Volt, saying that the fire that's caused so much commotion only happened "after putting the battery through lab conditions that no driver would experience in the real world," according to his prepared remarks. Strickland said NHTSA "pulled no punches" in the Volt fire investigation - which recently ended after finding the Volt to be a safe car - but Issa was having none of it. He told Strickland: "I hear you, I don't believe you."
You can find the official Congressional website about the hearing (which includes a video of the entire session) here. The subcommittee's staff report, "Government Motors: A Preliminary Report on the Effects of Bailouts and Politics on the Obama Administration's Ability to Protect American Consumers" is available as a PDF. Be careful when reading it, though, as it starts by subtly misleading the reader. The report says:
Moreover, in the case of GM, the [Obama] Administration has offered substantial taxpayer funded subsidies to encourage production of the Volt. ... It has also extended a significant subsidy to encourage consumers to purchase the vehicle, offering buyers of the Volt a federal tax credit of up to $7,500 per vehicle.
A bit of research shows that the $7,500 tax credit was first put into law in the 2007-2008 Congress with the Energy Improvement and Extension Act of 2008, well before there was an Obama Administration.Continue reading GM CEO stands up for Chevy Volt in D.C. hearing; Issa tells NHTSA: "I don't believe you"
GM CEO stands up for Chevy Volt in D.C. hearing; Issa tells NHTSA: "I don't believe you" originally appeared on Autoblog on Wed, 25 Jan 2012 13:01:00 EST. Please see our terms for use of feeds.
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Archive for the 'CHEVROLET' Category
Thursday, August 2nd, 2007
-Filed under: Trends, Crossovers/CUVs, Buick, Chevrolet, GM, GMC, Pontiac
Stricter mileage standards being voted on by the government is already taking its toll on automakers like GM, which now have to shift focus onto smaller and more fuel efficient vehicles. Traditional bread winners such as big heavy SUVs are being phased out by a new generation of smaller and more car-like crossover models.
To ensure that it can retain buyers downsizing from large SUVs to more fuel-efficient models, GM will be introducing a new compact crossover to essentially replace the Pontiac Torrent (pictured). However, under its new brand strategy, Pontiac will be strictly for cars while GMC will be responsible for truck sales, which means the new model will be branded as a Buick or Chevrolet.
It isn’t the end of the road yet for GM’s full-sized SUV models. Vehicles like the Chevrolet Tahoe and GMC Yukon SUV will be equipped with hybrid options to ensure they continue beyond the current generations. The Acadia large CUV is also planned to receive a V8 in a couple of years, while the Envoy SUV from GMC will likely suffer the same fate as the Trailblazer.
[Source: Automotive News - sub. req'd]
Posted in Automotive News, BUICK, CHEVROLET, GMC, Passenger Cars, PONTIAC, World Cars | No Comments »
Monday, April 30th, 2007
New York 2007: Chevrolet Trax – urban crossover
Active buyers who want to get in touch with their sportier side – or who just want to navigate the urban jungle in a sportier ride – will make tracks to the Chevrolet Trax, an urban front-wheel-drive crossover concept with a twist: This micro SUV has an electric limited-slip differential that features an independent battery pack and an electric motor to drive the rear wheels, providing a low-cost all-wheel-drive system.
The four-door Trax is bathed in a Blaze Orange exterior finish, with rugged Burnt Orange accents on the front and rear corners that reinforce the notion this Chevrolet is all business despite its small size. Simple door lines make getting in and out easier; and fold-flat rear seats add functionality.
Other features that suit its dynamic and off-road character include a voluminous, single-unit bumper and fender in front and rear, a pronounced front wheel arch shape, dynamic side character lines, a rear-mounted spare tire and roof rack. Brake calipers in Flame Yellow infuse additional attitude. The package rides on 16-inch wheels and Kumho tires for precise ride and handling.
The Trax is powered by a 1-liter gasoline engine.
“The Trax is a vehicle that you can show off anywhere, be it off-road or on the road,” said Sangyeon Cho, manager of the min icar exterior design team at the GM Design Center in Inchon , South Korea . “It brings a rational combination of SUV design, function, performance and value to the consumer.”
Posted in Automotive News, CHEVROLET, Passenger Cars, Tuning Cars, World Cars | No Comments »
Wednesday, April 25th, 2007
Inspired by a “half-soldier, half-modern” military helmet, the Chevrolet Groove concept is contemporary and funky, but evokes classic Chevrolet heritage design cues like an upright windshield and prominent fender flares that give the Groove a strong, sturdy stance reminiscent of a retro hot rod.
Groove lead exterior designer Jawook Koo, of the GM Design Center in Inchon , South Korea , was seeking a mini design that was big on presence.
“I wanted to get out of the mini vehicles stereotype that is characterized by a weak, insecure and �cute’ appearance, so that consumers can feel safe just by looking at the vehicle,” said Koo.
The Groove’s design conveys anything but weakness. The striking matte Lunar Quartz exterior finish contrasts with the strategic use of satin silver exterior chrome details. Big, five-spoke 17-inch wheels pushed all the way to the rear give the impression of a vehicle that’s much longer than it is, thanks to the short-but-pronounced hood and long, flat cabin, a design that provides for a roomy interior. Contrasting Vertigo brake calipers bring additional attention to the big wheels.
The front overhang includes open-air vents that are integrated into the front LED fog lamps, and the elongated front headlamps further “lengthen” the vehicle.
Getting this front-wheel-drive concept in the Groove is a highly efficient, 1-liter diesel engine.
Posted in Automotive News, CHEVROLET, Passenger Cars, Tuning Cars, World Cars | No Comments »
Friday, February 9th, 2007
2007 Chevrolet Volt Concept, General Motors
Posted in Automotive News, CHEVROLET, Passenger Cars, Tuning Cars, World Cars | No Comments »
Monday, January 15th, 2007
Troy Clarke, president of GM North America, shows the new 2008 Chevrolet Malibu Tuesday at the North American International Auto Show at Detroit’s Cobo Center.
Posted in Automotive News, CHEVROLET, Passenger Cars, World Cars | No Comments »
